What’s the downside to being great at the details?

You might not learn how to master the basics.

We often become OK at the basics in our pursuit of being great at the details. Perhaps it’s being OK at email while pursuing full-featured marketing automation skills. Or being OK at HTML while pursuing the latest client-side javascript framework technology.

Mastering the basics usually happens after someone gets great at the details. When you realise that one excellent email can generate more business than 100 generic automated sequences. Or that knowing how to write plain javascript effectively could mean some of your projects can benefit from leaner code that loads faster and lasts longer.

Dare you graduate in your work from being great at the details, to being a master at the basics?