You know what you’re making next.

Probably, something that makes things better for customers than the thing you currently sell. Something that we might have fixed our hopes on, because it’s our target.

What if we looked further to the future?

What about what we’re making after the thing we’re making? Something that doesn’t just make things a bit better for our customers, but make things unrecognisably better. Something not so bound by today’s foundational work. Where we aren’t fixing hopes only our next step, but on the place that step moves us closer to?

Sometimes the day’s work becomes more strategic and effective if we focus on it while keeping “the project after” in mind.