What’s the simpler option to that thing you’re working on right now?

Do you need to double your customer list, or simply help your existing ones a little more?

Do you need 50% faster hardware to reduce overheads, or simply 5% more efficiency from your people?

Do you need to send generic 500 emails per week, or simply a small handful of thoughtful ones that solve a problem for people?

Do you need 50 web pages to pitch prospects with, or simply 1-3 really thoughtful ones to help people along their journey?

There could be a simpler route that focuses you on the important stuff. You’ll wonder how you missed it when you find it.