What are your feelings toward cold email?

Cold email done well is an unrestricted, decentralised, open way for people with something valuable to share to connect with others, one at a time. This is good, and rare.

Cold email done badly is an unrestricted, decentralised, open way for people with nothing valuable to share to spam others at scale. This is bad, and common…

…So common, in fact, that “cold email” is synonymous with “cold email done badly”. As a result, giving people gifts, solving people’s problems and serving people first are all increasingly at risk of being limited to restricted, centralised, closed ways of doing good.

Consider sending good cold emails.

Consider thanking anyone who sends good cold emails.

Continue to smite those who send bad ones.