The answer might not be in a course.

It might not be in your industry’s “best practices”.

It may not even be in that 5,000 word blog post that you bookmarked and have been meaning to get around to reading.

It may not even be in that Facebook Group you joined yesterday, or in those LinkedIn messages you’ve been meaning to get around to.

It might just be that…

…They’re in your audience.

…And that can feel inaccessible. Further away from us than the posts and groups we’re used to turning to.

That’s simply a failing on our ability to nurture close relationships with our audience. After all:

  • Business 101: make things people want to buy.
  • Messaging 101: say the right things to the right people.

If you’d like a blueprint for doing this, we made a mini-course covering how to say the right things to the right people. Warning: may require you to get closer to your audience!