There’s a natural allure to Simple and Easy.

Why wouldn’t there be? It’s Simple and Easy.

But it causes pain for those in the creative class:

“Simple and Easy” is marginalised and commoditised. It’s now (or soon to be) available with one-click, drag-n-drop, free-with-ads.

“Complex and Easy” is just “Simple and Easy” grouped together.

“Complex and Hard” is admired and respected. We may not understand it, we may not think we need it, we may not do business with it, but props for the effort.

“Simple and Hard” is scarce and rewarded. Making something that is hard to achieve, simple, is a literal breakthrough: you’re enabling people to break through a barrier of opportunity.

We get to choose which quadrant we operate in.

Which suits your work best?