What makes you want people to leave you alone?

Two reasons that probably spring to mind:

  1. When they’re annoying you
  2. When they’re selfish

With this in mind…

…why is so much sales, marketing, and advertising guilty of both of these things?

And why are guilty businesses and individuals surprised when they get suboptimal results from these efforts?

We get emails every day. We like and respond to some. We delete others. The difference? Being guilty of the above.

We get calls every day. We like and look forward to some. We hang up on others. The difference? Being guilty of the above.

We do business every day. We love buying from some brands. We hate being sold to by others. The difference? Being guilty of the above.

Are you guilty?