Asking, “What if we did…this?” turns our work upside down.

When challenging the way we do things, team members may respond, “We assumed that we do it this way for a reason.”

And they’d be right. Challenge the reasoning:

What would get better, what would get worse?

How would it make life easier for our chosen audience, and/or for us?

What are the trade-offs? Are the trade-offs worth it?

Many of our product or service refinements come from listening directly and intently to those we serve.

Others come from having listened directly and intently, then turning our work upside down with them in mind… just to see what ideas emerge.

Try it. Who knows what you might come up with.