This” may vary.

That” may vary.

But one of the most important skills we can develop, as leaders and doers in our pursuit of helping others, is the ability to asset that This is more important than That.

Knowing what This is means we make clear our beliefs about what we do and what we stand for.

Knowing what That is in relation to This means we make our priorities clear and what we stand against.

Whether it’s guiding a prospect or client toward a good decision on a call, or assessing ways your work might develop, it pays dividends to know with confidence that This is more important than That.