Your competition just did a thing.

How do you respond?

We could rush to adjust our work to match the new status quo, or pursue feature-parity with everybody else. If we’re lucky, we’ll come out equal to the rest, a workable and fine choice.

Or we could do nothing. Instead, we could simply continue making our work better, solving the problems we know our customers have, and carve our path in response to their needs.

There’s no shame in doing half the things another business does. You get to do them well, tailoring your work to your choice of market.

But the world doesn’t need another half-hearted attempt at doing everything everyone else is already doing.

Who do you build for: competitors, or buyers?