What does best mean to you?
Is a collaboration that’s heated, fast-paced and full-on best? Or is a collaboration that’s calm, slow and asynchronous best?
Is an online product or service better when it comes with a native iOS app? Or is an online product or service better when it’s available on the open web?
When aiming for best, we need to remember that ‘best’ isn’t a universal goal.
Your version of ‘best’ and mine may differ. That’s totally fine.
Focus on what ‘best’ means for those you wish to serve.