Do you use funnels in your marketing?
Funnels are to make sure you don’t spill something.
Like sausage meat, heading into a meat grinder.
People don’t enjoy being fed to meat grinders.
What people do enjoy, is a great show put on just for them.
Funnels: “Sign up for my thing. You’ll get some stuff designed to push you along to where I want you to go. It’ll be great (for me) if you do.”
Shows: “Come watch this show. You’ll get to see a great performance, we’ve got just the acts you love lined up ready to go. It’ll be great (for you) to come see.”
What if you decided to ease off on the funnels… and instead put on a show they’ll love and tell their friends about?