Is it worth doing again?

Things not worth doing again: Blindly running PPC ads hoping for a return. Trying another social media channel because the last one “didn’t work”. These kinds of thing are often done over and over again, despite the lacklustre results they produce.

Things worth doing again: Deep work refining a brand’s message. Spending time connecting with (and really listening to) customers and prospects. These kinds of thing are often only done once or twice, despite the progress they are sure to create.

Compare the results of your efforts to their frequency. Prepare to be surprised at how little time you might be spending on things that work.

Maybe it’s worth doing those things again?