Where’s your focus?

If you only focus on team building, you may wind up with a great team but not many customers. Things designed exclusively around you don’t usually have the same appeal to your target market.

If you only focus on customers, you may wind up with lots of customers but a weak team. Things designed exclusively around customers don’t usually have quite the same appeal to a team.

If you focus on the customer’s journey, you may wind up with a great team aligned to help great customers along their way. Designing for the demand of an existing journey gives both ‘sides’ the clarity and appeal they need to be engaged and fulfilled.

So. Where’s your focus?