How can being dumb be smart?

If you love shoes, you’ll tell me why certain shoes are technically superior to others. But if it only comes in “the wrong colour”, many won’t care. Being dumb (forgetting all that and listening to what your audience really needs) is smart.

If you love writing code, you’ll tell me all about the innovations of your proprietary codebase that uses all the latest tools. But if it doesn’t “run faster” or “look easier” many won’t care. Being dumb (forgetting all that and listening to what your audience really needs) is smart.

If you love what you’re working on right now, you’ll tell me all the reasons why. But if you don’t know what problem it’s solving in the world of those who might buy it, many won’t care.

Listen, uncover new discriminators, and get excited about those instead.