There are gurus everywhere in the business world.

Let’s rank them:

#1 Obvious Frauds: These say all the right things in their blog posts and social bios, but struggle to back up their claims in live social environments like Clubhouse. The illusion breaks down when asked probing questions.

#2 Subtle Frauds: These say all the right things even in social environments like Clubhouse, where they can chip in with quotes that reenforce their claims. The illusion breaks down when discussing one-on-one and there’s nowhere to hide.

#3 Experts: These guys say all the right things and may even have bestselling courses to back up their claims. The illusion breaks down when customers are able to connect with each other and realise they’ve all failed to get any results.

#4 Practitioners: These guys tend to be a bit quieter, and thus are harder to find. They’re busy doing the work, learning from mistakes, trying new things, making results happen in the lives of those who trust them. The illusion doesn’t break down because there is no illusion.

Which are you following for advice?

Which are you doing business with?

Types 1–3 will cost you. Type 4 is worth the search.