There are many paths.
You can ski down the easy slope or the hard slope, both take you to the bottom of the mountain if you ski properly.
You can use SEO or social ads or content marketing to get attention, all get you that attention if you implement properly.
You can build high-volume or high-ticket methods of solving a particular problem for people, each can work if you build and market properly.
Your customers can choose you, or any other number of routes to the destination on their journey.
Be the best choice by focusing on their journey and their destination, rather than on your means.