Businesses want your attention.

Getting your attention means you’re not a secret anymore, but earning your attention means you’re not a stranger anymore.

Becoming known means you’re recognised by many, but doesn’t mean anyone got to know you.

We can put those together either way we want:

#1: Getting attention and becoming known? This means you chose to be loud.

#2: Or no longer being a stranger and letting people get to know you? This means you chose to care.

Which sounds like it’ll pay off most in the long-run?