It‘ll probably work. But is it worth the trip?

That product idea: is it worth the months or years it’ll take to get it up and running, in the hands of those it was designed for?

That ad campaign: is it worth the consistent outlay in funds while it gets dialled in?

That movement: is the change you seek to make worth the lifetime of commitment to your chosen people?

It’s worth first evaluating not if you’re worthy of the trip, but if the trip is worthy of you.