Falling For Illusions

What illusions are you falling for?

North Koreans believe the illusion that South Korea is “the part of the nation overrun with American Imperialists”.

Many small businesses our teams talk to initially believe the illusion that they won’t be able to effectively compete against established competitors.

Many of those same businesses initially believe the illusion that advertising is supposed to be quick and easy, because gurus said so.

Get-rich-quick schemes and communist regimes alike contain illusions designed to throw unsuspecting victims off the scent of reality.

Watch out for illusions, things aren’t always as they appear. But if you keep your eyes fixed on your commitment to those you wish to serve, it scarcely matters.