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November 10, 2020     Daily Post

He Did It His Way

He Did It His Way

The problem with copying products and services is that you start off superfluous.

When someone brings their unique approach to the market, uniquely addressing the needs of those they wish to serve, the only way to beat them at their game is to be better or cheaper.

And being a copy means you seldom achieve “better”, leaving you in a race to the bottom that you may run the risk of winning.

But when you bring your unique approach to the market, uniquely addressing the needs of those you wish to serve, it may not work at first…

…But with every ounce of care you commit to your market, you creep closer to an advantage others can only copy with the same limitations you’d have were you to have been the copy.

We need less cheap knock-offs and more folks willing to do the generous, brave work of creating us new paths forward.

He did it his way. You do it yours.