You’ve got two choices.

Which do you choose, when a prospect asks you for something you don’t have?

Offering things you don’t have or can’t confidently solve weakens your promise, dilutes your brand, tarnishes your reputation and damages your relationships.

If those things sound appealing, expand your offerings to accommodate every need and never tell anyone “No”. Many sales will occur on the path to failure.

If those things don’t sound appealing, then committing to your area of genius while connecting with others who committed to doing the same thing could be a better route.

Everyone benefits when you’re confident enough to focus and refer out, others are confident enough to focus and refer in, and prospects connected to the best every time.

Do you know your focus? Do others?