…is that folks don’t want to stop being a startup.

If a startup fails because it didn’t plan a suitable solution to a problem, that’s one thing. We see that happen all the time, as a result of a lack of customer-centric focus or lack of resourcefulness or just plain bad luck.

But succeeding as a startup is to no longer be a startup, too. To graduate from startup-town and move into being… well, just a business. An operation that systematically serves and solves, with many of those early concerns replaced with new problems.

Staying a startup means you don’t get to do any of that to your full potential, because you’re still in “figuring the initial stuff out” mode.

It’s a lot of fun to start up something. But we achieve so much more for those we serve if we don’t stay at the start.