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October 18, 2020     Daily Post

Choosing Your Byproducts

Choosing Your Byproducts

We get to choose the byproducts of our work:

For instance, when we boost videos on Facebook designed to peddle products or bask in our own majesty, we wear people down or wind them up. The byproduct is that they may tolerate you, ignore you, or yield to your pursuit under duress.

Conversely, when we spend money boosting videos on social platforms that are designed to make problems go away, we make lives better. The byproduct is that they may come to you for more support, whether it’s free or paid.

Which sounds like the kind of business you’d like to operate?

We get to choose the byproduct of our work by the kind of work we create.

Choose wisely.