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1010: But Does It Make Sense?

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And is it really better?

You can change the landscape of your industry with a breakthrough product. But does it make sense? If people can’t clearly understand what it is, is it really better?

You can uncover a way to change the world for better, a path to a better way of operating as a society. But does it make sense? If people don’t get it and can’t embrace it, is it really better?

You can make a more generous offer than anyone else in the market, with terms and value far exceeding what anyone would expect. But does it make sense? If people don’t see (or believe) the promise you’re making and thus can’t engage with it, is it really better?

Don’t try to impress yourself with your work. Use your skills to serve your chosen market. First, it must make sense.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

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