Finally, it suggests that Not Urgent + Important = Decide when to do it. This is something we can agree with. This is, in fact, what most of our work should be. We should aspire for this to not be bucket #2, but bucket #1.
September 16 2020
And is it really better?
You can change the landscape of your industry with a breakthrough product. But does it make sense? If people can’t clearly understand what it is, is it really better?
You can uncover a way to change the world for better, a path to a better way of operating as a society. But does it make sense? If people don’t get it and can’t embrace it, is it really better?
You can make a more generous offer than anyone else in the market, with terms and value far exceeding what anyone would expect. But does it make sense? If people don’t see (or believe) the promise you’re making and thus can’t engage with it, is it really better?
Don’t try to impress yourself with your work. Use your skills to serve your chosen market. First, it must make sense.