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1009: Marketing That Doesn’t “Wear Out”

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For most marketing tricks, there are a few companies that jump to mind that succeeded with it.

Invite-only (scarce) websites? Tools like Dropbox and Dribbble come to mind, at least one of which we’ve all surely heard of.

Sensationalist Facebook ads? Several course creators with claims of outsized success come to mind, complete with whiteboards of untold wisdom.

Email signature placement? Hotmail’s explosion into fame put this one on the map, followed closely by Gmail.

The list goes on and on.

Striking it lucky with a trick whose time has come, is one way to get the attention of those you wish to serve.

The other way is to simply serve them, creating bonds born from the disciplined pursuit of better understanding your choice of market.

The former can’t compete with the latter, because the latter doesn’t “wear out” like tricks do.

Is your plan to roll the dice again, or to turn your affections away from your products and toward those who might need them?


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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.