Don’t Work On Your Ideas

“Can I talk to you about my idea?” Sorry, never.

“I’m working on my idea!” This is a lie we tell ourselves.

Ideas are for having, not for working on.

If your idea is a new product or service that may or may not be worth pursuing, work on a feasibility study, or call a potential prospect. Pursue or dismiss the product or service based on your findings. The idea is complete and won’t benefit from more “work”.

If your idea is to make a great video or blog post, that may or may not be any good, work on an outline for the content, or shoot a test piece. Pursue or dismiss from the outline or test. The idea is complete and won’t benefit from more “work”.

Whatever your idea is, you had it already. You can’t work on it. You can only choose to turn it into a piece of work to complete, or to let it die.

Got an idea? You’ve a choice to make.