Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 13 2018
You’re not in the market you think you’re in.
Unless you really want to be.
- Those walls weren’t built for you. They’re there to tell you how to do your work (like everyone else) and to show your prospects how to judge you.
- Car brands compete against car brands… despite having enough cars. So why does Rolls-Royce compete against yachts instead of cars?
- Restaurants compete on the menu… despite having enough food. If they remembered they’re in the “entertain for an hour” business, would they approach innovation differently?
Do those walls work for you? What happens if you decide ‘no’?