The best, really

What is ‘best’, really?

The best social media campaigns aren’t necessarily being run by the Fortune500. Maybe they’re the campaigns that are making the brands you’ve never heard of today, household names tomorrow.

The best products aren’t necessarily the ones you’ve read about in the headlines. Maybe they’re the ones only your closest friends will tell you about, because their budget went all-in on product and less so on newspaper advertising.

The best work you can produce may not necessarily look like what the others are doing.

And maybe that’s exactly what the world needs.