Your Work vs The Bubble
What happens to your work when the bubble bursts?
No market trend lasts forever…
Whether you’re in Facebook Ads, Shopify app development or NFTs, there will come a day when your landscape will change.
One of two things.
Option 1: Your work collapses with the chapter and, with a bit of luck, you can rebuild in the next chapter.
Option 2: Your work transcends the trends, where your people stick to you because of what you’ve built, rather than merely where you built it.
We get to choose.
Do we build horizontally into what’s hot now, or do we build vertically into the lives of those we wish to serve?