LOL = Love Our Lurkers

“We need more engagement”

“We need more likes”

Nope, we need more love for our lurkers.

Social media tools lull you into the feeling that nobody cares.

And it’s true, maybe they don’t…

…but it’s more likely that there are a whole bunch of people who are watching you, and cheering you on… but who simply don’t click on the heart icon.

Or don’t feel confident enough to contribute to the conversation.

Or don’t think what they have to say is valuable.

Or maybe they just don’t like clicking ‘Like’ for reasons unknown even to themselves.

Love your lurkers anyway.

The relationship is more important than the click.