When we see a great offer, but we don’t have a need, there’s no demand and the offer isn’t great (for us) at all.

When we see a better product, but we don’t need all the cool stuff it can do, there’s no need and the product isn’t better (for us) at all.

When we see content full of great answers, but we haven’t asked a question those answers they fit into, the answers have nowhere to go mentally, so the answers aren’t great (for us) at all.

Offers, products and content are great when they help your people move forward.

Do yours?