“It requires a strong constitution to withstand repeated attacks of prosperity.” – James Basford

Talking to customers helps a company succeed but doesn’t scale easily, so when growth hits, most abandon it or delegate it to someone they don’t talk to very often.

Changing marketing messaging quickly each time you learn something new from your audience helps a company succeed but doesn’t scale easily, so when growth hits, most lose pace or stop listening.

Care doesn’t scale easily because it’s an individual investment made into each person, not broadly and blandly to an ‘audience’.

Perhaps it’s why so many organisations abandon it at the altar of scale.

Perhaps it’s precisely what you need more of in order to outperform them.