We’re lulled into focusing on the wrong things.

So much content, so little context: Every social media channel is exploding with content. Yet so little of it is designed to serve individual groups of people. How can we create change when we aren’t committed to those we want to serve?

So much connection, so little connecting: More people have the Internet than ever before. Yet folks find themselves feeling lonelier than ever before. How can we connect with anyone when we’re so focused on connecting with everyone?

Building a real connection with our chosen few, or contributing to the white-noise.

Which do you think enables us to serve more people?