Got a good offer for your product/service?
I’m sure it’s good…but that there’s an even stronger offer that isnt being made because it could reveal what’s broken in your team, product or business.
It’s the offer you’re afraid to make. Because it’s brave, risky, assumes more risk, puts you on the hook to do your work well.
It could work so well, you’d see a product problem. Where your work doesn’t create the type of results you claim it can. Solving that problem moves you closer to stronger offers.
It could work so well, you’d see a capacity problem where you’d have to turn people away or form a waiting list. This may not be a bad thing?
It could work so well, you’d see a departure from your current reality – where you’ve been wrestling with certain problems for a while, and now you’d need new things to solve. This may not be a bad thing?
Serving those we wish to serve as fully and completely as possible is a privilege and responsibility.
We owe it to them to consider what reasons exist that would prevent us from making bolder offers and solving those issues, even if we never make that offer.
It makes our work better.