Ever noticed how hard things have a soothing side?

It’s hard to make cold calls because you might get turned away. Yet you start at ‘no’ prior to even calling – calling is a potential salve.

It’s hard to send cold emails because you probably won’t get a reply. Yet you start with no unread messages from them – pressing send means you may get something to respond to.

It’s hard to present your work because you might get harsh feedback. Yet you start without knowing how to make it better – asking for feedback moves you closer to better.

Hard things have a soothing side, they move us closer to what we want.

Why not focus on that side?