We know when it stinks:

When Boris Johnson’s government dithers between lockdowns and tier-systems while tens of thousands of Britons die from the global pandemic, we smell people-pleasing agendas for a hostile-dependent culture. We don’t smell leadership for the commonwealth.

When Joel Olsteen’s ministry enjoys over $4 million in undistributed aid while the average American receives $600, we smell the tax-haven prosperity gospel ministry’s goals. We don’t smell faith.

When Amazon becomes a trillion dollar business in 2020 while its workforce struggles to afford the gas required to delivers its packages, we smell the harvesting of marketplace after marketplace. We smell it on ourselves when we buy there.

We smell most brands on ourselves when we buy them, no matter the brand.

The smell is that of your priorities, your values, your mission.

What’s your scent?