You wear a lot of hats in your business.

Perhaps you create product. Maybe you manage others, as well as yourself. Maybe you work on process or you’re involved in marketing efforts.

There are no shortage of hats to wear.

Here’s another:

Narrator.

That product you work on? Keep your Narrator hat on: you’re creating something that represents a step in somebody else’s story. Remember that and inject an empathy for that fact into everything you do.

Those people you manage? Keep your Narrator hat on: you’re orchestrating a team that represents a step in somebody else’s story. Remember that in every project and meeting, to make every little piece you all produce a better fit for those you serve.

Those marketing efforts you’re involved in? Keep your Narrator hat on: you’re the interface between people you’d like to serve and the journey they’re already on. Wear the hat and you can facilitate that journey. Take it off and you’ll just be noise like everyone else.

Keep the Narrator hat on.

It suits you.