If you use Google for everything, Google can shut you down.
Email, calendar, advertising, photos, website, analytics, the list goes on.
Perhaps you’ve been building your work in this way, where you’re dependent on one channel (Facebook Ads?) or contact (a critical referral source?) for the success of your work or your ability to reach those you serve.
The Internet is resilient because it doesn’t require Google, or Amazon, or any one entity in order to survive and heal itself. It’s stronger when it’s able to go on regardless.
And so is your body of work.
In what ways could you make your work, team, company and services more resilient, by leaning less on the whims of a few?