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All posts in the Systems category

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963: Riches On The Journey

Bezos makes over $3,000 per second. Many Amazon workers earn poverty wages. What can we learn from this?

If you’ve ever been money-driven, consider reconsidering. If a goal is a moving target, how can you ever meet it? At what cost might you pursue it?

Before Bill Gates was loaded, a newspaper stand twice extended a kindness (a free newspaper when Gates didn’t have the change). Gates later described that man as richer than he – not because of the man’s bank balance, but because of what he was prepared to share before he had it all.

Riches are found on the journey. Thanks to the examples of Bezos and Gates, you don’t need to wait until you have it all to notice.

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948: A Case For Quality

Got an iPhone, Mac, or iPad?

Let’s talk about quality vs quantity:

When the Mac/Apple ecosystem was a smaller place with fewer developers (early 00s), the community collectively celebrated quality while dismissed lazy development.

Conversely, Google’s Gmail app (one of the top-downloaded free App Store apps) has recently released split-screen view in their iPadOS. Five whole years after the feature was released. Quality ruled.

Back in the day, this was the sort of thing we shunned. Today, platform popularity has changed what level of quality is deemed acceptable. “Who cares”, they may ponder, while enjoying “Top 10” status worldwide. Quantity trumped quality.

Here’s the takeaway:

If you run a multibillion-dollar organization with a regressive attitude toward a platform millions of your customers use, by all means, choose quantity without quality.

If you’re trying to build an important body of work while nurturing relationships with those you wish to serve, don’t forget about quality.

A wider audience who need a tool (without needing to love the tool) may not care, but the community around your work who chooses you (those you’d like to develop a deeper relationship) care a whole lot.

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933: Slices Of Belief

Would you like to buy this product?

Unlikely, until…

First, we buy into the idea. For example, BuiltForImpact is built on the idea that the quantity of one’s success is in proportion to the quality of their communication. If you don’t believe that idea, you won’t want what it offers.

Second, we buy into the system. For example, the above product outlines a few key steps that one must take in order to realise the idea. If you’re not sold not the process, you’re not buying. Similarly, until we believe in the idea, we won’t be sold on the system, either.

Third, we buy into the offer. Then – and only then – does an offer become viable, congruent with the slices of belief that preceded it. For example, the offer to start along the journey of the above system, based on the above idea, with no risk to me whatsoever, becomes only logical for me to accept.

What are the slices of belief that lead those you wish to serve toward their best future?

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929: Familiarity and Innovation

Totally overhauling an industry, all at once, is expensive.

Comfort and familiarity are real things that we all experience.

For example, new computer interface that’s much better than our current ones may be much better, but if we’re slow using it because of the steep learning-curve, it’s unlikely to enter a production environment anytime soon. Smaller improvements that empathize with current understanding, elevating people to achieve more right away, will be far more likely to be embraced.

Take Apple and iPadOS (the operating system that powers iPads), to further the example. macOS (what Macs use) makes the smaller improvements each year that production environments can understand and use quickly.

Apple has the money to create a very different future (iPadOS) in parallel with our current world (macOS) where most businesses would have to pick one path.

If you’ve deep pockets, by all means, build in parallel.

Otherwise, remember the importance familiarity plays in the production of innovative work. It’s not a shackle, but another opportunity to empathize with those you wish to serve.

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912: Your Unique Overlap

Perhaps the fact you don’t fit into a box is precisely why people should take notice.

If Tesla just marketed “cars”, they’d be entering a bloodbath. Tesla’s focus on electric energy WITH cars is what sets them apart. Controversy was always going to be a part of their founder’s persona – he’s blending worlds in an industry that doesn’t traditionally appreciate change.

If our Creative studio just marketed “websites”, they’d miss a world of what makes them so effective. The team’s marriage of powerful messaging WITH the ability to express that on a web page is what sets them apart. It’s no wonder they spend so much time talking about online communication – it’s the problem so many have yet so many are equipped to solve.

If Apple originally pitched the iPad as just a “tablet”, they’d have left it in a sea of failed projects that only nerds even knew about. It was fascinating to observe how they faced the challenge, crafting messages that avoided the term while carving out a clear use-case for the device that normal people would have a desire for.

The market has pre-defined lines that many proprietors never cross, defined over the years by those who came before them with the same fear.

You may bring significant competitive advantage with a Unique Overlap. The world belongs to those who can communicate transformational bodies of work in ways those who would most benefit from it can clearly understand.

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891: On The Shoulders Of Giants

When I designed the BuiltForImpact system – a way to clearly and effectively engage visitors on a website in order to lead them forward – the theory behind it didn’t come out of just nowhere.

It was built upon the shoulders of giants:

“Use metaphors, similies, analogies, things that are easy for people to relate to. Sometimes when you’re trying to distinguish what it is about you that makes you different or superior, no one gets it. Help the market develop their discriminators.
– Jay Abraham

“The subconsious mind will not be influenced by any suggestions made to it except those which are mixed with feeling or emotion.
– Napoleon Hill

“Establish where they are, where they want to be, what the gap is, what that feels like–not just what it is intellectually–and then how to move them to the next stage.”
– Tony Robbins

“We moved away from a pain-oriented society into an aspirational-society. Relate with their ambition–your job is to find what is the ambition for the people, and touch on that in an authentic and passionate way.”
– Brendon Burchard

“If you don’t learn how to tell your story, you’re not going to grow. Storytelling is the #1 way to build your brand.”
– Dave Asprey

“People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride”
– Jonah Berger

“Finish conversations they’re having, not what you’re having. People don’t learn from you, buy from you, appreciate you, unless they feel understood by you, not when they understand you. When people feel understood, they’ll trust you and buy from you.”
– Dean Graziosi

You get to build greatness upon greatness, instead of re-inventing the wheel for the sake of misguided attempts at “intellectual property”.

What greatness does (or could) your work build upon?