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All posts in the Mindset category

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FOMO – Fear Of Missing Out – is pillaging great minds of their greatness.

Where deep work was possible, FOMO reduced it to self-imposed thinly-sliced Facebook reprieves.

Where divergent thinking was possible, FOMO diluted it to trend-following safe plays where average output becomes your happy-place.

Where evening learning and relaxation were possible, FOMO replaced with negative news cycles and stodgy nights of streaming video.

What we really need is FOFOMO – fear of missing out.

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901: The Birthday Test

How well do you know your clients?

If you couldn’t buy your client a thoughtful gift for their birthday, it’s because:

  1. You stink at buying presents
  2. You don’t know what a thoughtful gift would be for them.
  3. You don’t even know when their birthday is…

It’s not about their birthday, but about knowing your audience intimately enough to speak their language and hear their hurts. That’s where real innovation comes from.

You might think deep-dives into client research might take a lot of time and money…

Got a phone? Got a call plan? Super – this is free, and will only cost you the time it takes to make a phone call.

Whatever your budget for marketing planning and ongoing client relations, that’s something you can do today if you choose.

A key distinguishing factor in effective marketing for cause-driven work is simply caring more. Consider the birthday test above to be a crude indicator of whether or not you’ve got work to do in this area.

They’ll thank you for caring, and for the innovations, you produce that feel like they were made just for them.

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900: Wins Along The Way

This is not Post 1,000 of my daily blog.

But it is Post 900.

Sometimes, while producing bodies of work that are important to us, we can lose sight of the wins along the way.

1000 is on your mind when you hit 900. That’s natural. But if we remember that 900 was just as important when we hit 800, we create space to celebrate the win.

2000 could be on your mind once you hit 1000. There’s no finishing line. Instead of fixating on arbitrary numbers, it’s better to focus on what matters.

Who you become as a result of doing this work.

What positive change you can create for others as a result of doing this work.

Whether this work is worthy of you, not if you’re worthy of it.

Goals move. Celebrate the process, it’s all we have.

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898: What Will It Take?

“Do whatever it takes” is a terrible guideline for important work.

“Whatever it takes” hemorrhages time and cash, pushing everything else into a similar state of emergency that put this project into “whatever it takes” mode.

“Whatever it takes” breeds freneticism in teams that won’t stand the test of time when pitched against teams who prefer to ask, “What will it take?”

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

If your work is important, don’t declare “whatever it takes”. Instead, inquire, “What will it take?”

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896: If It’s Important, Slow Down

Wait, what?

Shouldn’t it be that the important stuff should be done double-time, before all else, at any cost, as soon as possible?

Don’t disrespect important work like that:

Important work needs to be thought about. If the prescribed solution – and implementation thereof – isn’t worth properly thinking through, surely it’s not very important work?

Important work needs to be done right. If it just needs a quick throw-it-together response, surely it’s not very important work?

Important work needs no reactive behavior. If you’re moving fast, you’re reacting to things that come your way, rather than really considering things and acting in their best interests.

Slow is smooth, and smooth is fast.

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895: Giving Lame Presents

Does your business give lame presents?

Let’s take a look at your social media profile. Is it mostly photos of yourself doing things you like, or pictures or boring office shots and periodical award posts? These are all pretty lame presents to gift your audience with.

Let’s take a look at the emails you send. Is each a reflection of your fiduciary responsibility to elevate the lives of your recipients? Did each reflect your ability to serve? No? Then they’re likely lame presents to gift your audience with.

Look across your whole company. At everything that touches your choice of market.

Are you giving lame presents, or presents so thoughtful that they’ll tell all their friends?