Do you like cats? I don’t.
I don’t mind if you like cats, though.
Whether we’re working with customers and clients, or our fellow team members, we are not the same:
- The best sales teams know how to adjust their message based on the culture of their prospects.
- The best content teams know how to adjust their message based on the language and tone of their readers.
- The best design teams know how to adjust the user’s experience based on what they’ll understand.