“It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs
What do people know about you?
You–and the team you belong to–will communicate one of three things to people:
- That you’re scared: To stand out, to speak up, to be great.
- That you’re different: That you march to the beat of your own drum, for better for worse.
- That you care: That it’s not about your fear, or your need to be seen as a special snowflake, but about them.
Which are you communicating? Honestly?