A case for simple

A couple of years ago, auto companies presented their visions for the next 100 years.

Most of them flaunted exotic 3D interfaces and unconventional new designers.

Rolls did the opposite. Titled ‘103EX’, they removed the dials, switches and interface altogether. What remained was a couch.

Making things complicated is simple. Making things simple is complicated.

Last week, one of our teams was congratulated–during a sales presentation–for successfully leapfrogging the rest of the market as they’d experienced it.

Not for some sort of impressive display of complicated nuance and self-importance, but for an exercise in radical simplification.

What’s complicated on your team right now? Does it need to be?

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