Need, Must, and Should

Needs: We do these because we were asked to. We drink water because our body needs it. We deliver great service because we promise it to our customers and clients. We do these things because we Need to.

Musts: We do these things, not from need, but because we decided they’re important enough. They Must get done because they create a change we want to see in the world. We refuse to let these things remain undone.

Shoulds: We don’t do these. We didn’t Need to, and we didn’t make it a Must. Here lives bucket lists and promises we won’t keep.

Everything we do belongs to one of these three buckets. Choose wisely.

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