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All posts from Adam

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847: Lapse In Principles

Ever tempted to shed your principles when opportunity knocks?

During a global pandemic, a lapse in principles could earn you some quick money, while needs are greater and options scarce. This act today comes at the expense of being trusted tomorrow.

When there’s a social need, a lapse in principles could earn you reluctant market domination today, while needs are greater and options scarce. Or you could take a stand and be rewarded in proportion to your contribution tomorrow (and every day after that).

When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.

A lapse in principles rarely pay off.

Principles work better.

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846: I’m Right You’re Wrong

What they think matters, whether it’s right or not.

Do they think one of your competitors is a better option, when you know they’re overcharging and underdelivering?

Do they think the fact that their existing relationship with a vendor makes that vendor a better fit than you?

Do they think that your price is too low, too high, too complicated, or too simple?

Do they think they need a particular type of solution, when you know full well they’d be better suited to something else?

Quibbling over whether they’re right or not diminishes our moral responsibility to help them move forward.

There are a lot of ideas floating around in the marketplace. None are right or wrong, they simply ‘are’.

The first step is to Understand. Where did this idea come from? Just what is their belief system, exactly? We don’t want to get into a ‘holy war’ of conflicting world views here. Instead, we want to start by understanding what they think.

The second step is to Empathize. Even the most backward of thought processes have seemingly sound logic to those who think them. It’s not your job to block, but parry: letting them know you can follow their trail of thought equips them with the feeling not being understood. Just like with feelings, this is the first step toward equipping someone with positive change.

The third step is to get them unstuck. From your understanding and empathizing of their worldview, where they are and where they want to be, you’re equipped to build a coherent, clear bridge between those two places. This is the time for us to show them that path forward, which you can travel, together.

Are you right? Are they right? It doesn’t matter. Understand, empathize, get them unstuck.

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845: Things Are Changing

Things will never be the same.

Corona is changing how we human. We aren’t allowed to in-person, so we’re adapting. This will leave a lasting imprint on society and the way we do things. We can take advantage of the opportunities to innovate this opens up for us, or we can fear the inevitable change.

Here’s the thing though.

There have always been things taking place that change how we human. Whether it’s flu-based pandemics, technological advancements, political shifts or something else entirely, things are always changing. The way we do things is always changing. We can take advantage of the opportunities that open up for us, or we can fear the inevitable change.

Which is it to be for you?

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844: Beyond Tracking Projects & Time

Would you want to work with you?

Track your emotional state, not just your time. It’s also worth monitoring minute-by-minute just like time is, because as time becomes the project, your state becomes your temperament.

Track your temperament, not just your projects. Time may be what we put in, but projects are what we get out, for the world to see. We see your projects, we see your temperament. Both are indicators of whether or not we’d like to share a project with you.

Whether you’re in an office or (more likely at the moment) working remotely from home, remember we see more than just where your time goes and what your projects turn out like.

So I’ll ask again: would you want to work with you?

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843: It’s Simpler When You Focus On The Right Things

It really is:

How many pages does your website need? As many as your visitor needs, for as many types of visitor as you need. One Audience + One Message = One Page.

How many products does your company need? As many as your team can deliver methodical, predictable, transformational results with, that solve actual problems for those you wish to serve.

What type of office hardware/software should you use? Whatever will enable you to produce the best results for those in your care. The paintbrush is bought by you on behalf of those who buy art, not for you as the artist.

What should we do about the Coronavirus in our business? Whatever will best serve those in your care and those who ought to belong in your care during these times. If their needs changed slightly, respond accordingly in their best interests.

Are you focused on the right things, or are you complicating things by focusing on the wrong things?

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842: Websites That People Want

Is your website’s performance going down?

Normal, these days.

Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.

Consider how people want to use the web now:

  1. You scroll vertically through a feed things that look visually stimulating,
  2. You stop scrolling when something in particular catches your eye,
  3. You click, expecting to see more of that particular thing immediately,
  4. You engage by leave a comment if it’s exceptional.

Let’s apply that to how your website could behave:

  1. You scroll vertically through a story that look visually stimulating,
  2. You stop scrolling when parts of that story catches your eye,
  3. You click, expecting to see more of that offer or product immediately,
  4. You engage by starting a conversation if it’s exceptional.

Websites that give people what they’re looking for work better.

Who knew?