Which are we supposed to focus on?
There’s merit in both: in our similarities and in our differences.
As a team, we must focus on both, at different times:
- Within the team: great teams want to be working together. So, focusing on what makes us the same, not on what makes us different, enables new ways to bond more closely, and work on problems more deeply together.
- Outside the team: great teams know what sets them apart. So, presenting yourselves together based on what makes you different, not on what makes you the same, unlocks the potential for strategic market advantage.
What makes you the same? What makes you different?