73: Preach to the choir

What’s wrong with preaching to the choir?

We use this phrase to suggest something is redundant. But we have the choir’s attention. Shouldn’t they have ours?

  • From sales to service: prospects need to find the faith. Converts need to go deeper in their faith. Take them there, be it with mini-courses, training, events or opportunities to go deeper with you.
  • From lost to found: celebrate those who saw the light, be it with an endorsement, certification, featurette or gift.

Those who’ve not yet experienced your team’s work need a sales experience to help them make the right decisions. Those who’ve seen your genius need serving and celebrating more than they probably are.

How could you preach to your choir?

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