If we design something so cool and simple that nobody can use it because the intended audience uses it so often that options are buried frustratingly deep – instead of letting them learn faster ways of doing things – is it really all that cool? Products for editing complex video, for instance, should give videographers power, not coolness.
Sometimes simple is better than power.
January 31 2018
If your team was a stock, would you buy it?
Everyone can invest. And when we do, we evaluate whether or not an asset is likely to give us an ROI. To continue the metaphor, what makes a good investment?
- Direction: A ‘good buy’ team has a purpose, a plan, and is executing that plan. No unclear, volatile behaviors or activities.
- Earnings history: A ‘good buy’ team doesn’t sit on its hands, doesn’t burn resources, and delivers an increasingly valuable quality of service.
- Sustainability: A ‘good buy’ team doesn’t play for run-and-gun short-term gains, but organizes itself into a strong, long-term play.
The areas that make this stock unreliable, volatile, or undesirable are things a team can fix, just as any publically traded company might.
So, would you buy? If not, why not? What can you do about it?