Contact Us

51: Stocky teams

Post thumbnail

If your team was a stock, would you buy it?

Everyone can invest. And when we do, we evaluate whether or not an asset is likely to give us an ROI. To continue the metaphor, what makes a good investment?

  • Direction: A ‘good buy’ team has a purpose, a plan, and is executing that plan. No unclear, volatile behaviors or activities.
  • Earnings history: A ‘good buy’ team doesn’t sit on its hands, doesn’t burn resources, and delivers an increasingly valuable quality of service.
  • Sustainability: A ‘good buy’ team doesn’t play for run-and-gun short-term gains, but organizes itself into a strong, long-term play.

The areas that make this stock unreliable, volatile, or undesirable are things a team can fix, just as any publically traded company might.

So, would you buy? If not, why not? What can you do about it?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.