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50: A conductor’s role

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When an orchestra begins to play, is the conductor nervous?

It’s not his/her job to be nervous: it’s every musician’s job to be nervous about their own performance.

So what’s the conductor’s job?

  • Lead: Negotiating a piece into a focused performance.
  • Listen: Keeping pace for everyone so the performance stays tight.
  • Conduit: Serving as a bridge between the audience’s eyes and ears.

That leaves the musicians with one job: to get the notes right.

After all, the conductor can’t un-play wrong notes or become a violinist mid-performance.

Are you a conductor on your team? Are you nervous? What will you do about it?

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.